CL Communications Logo Design
With over 15 years of PR experience in the broadcasting, film and creative industries, both in the UK and North America, CL Communications is now a major player in Glasgow City Marketing Bureau’s international team. In July 2012, Senior Communications Strategist and Director of CL Communications, Caroline Newson Lennox approached me looking for a new brand identity.
Caroline wanted to create a brand that would not only be recognisable but would also represent how CL Communications works with clients. The snowflake represents the uniqueness of CL Communications approach and outputs. While on closer inspection, the figures connected through the overlay of heads conveys the meeting of minds and the ability to empathise with the requirements of CL clients.