Jeni Lennox Identity
Jeni Lennox is many things; an innovation designer, project manager, workshop facilitator, product designer, guest lecturer… the list goes on. So when she asked me to design a logo representing her freelance work the only brief we could agree on was the colour.
No matter what the project Jeni always brings new ideas to the table and has developed the ability and resources to make sure that these ideas come to realisation. We took this as the key message her brand would communicate.
After a series of collaborative sessions, many concepts and iterations we settled on what has become known as ‘the dandelion of opportunity’. Each seed is a flame representing the possibility of transition and growth, just like a new idea.